Start a blog
Blogs are a great way to communicate personally with your visitors. You can project your own style, be candid and discuss any relevant issues. You can establish yourself as an authority, a knowledgeable and trustworthy source of information. It also brings a personal touch to an otherwise electronic and impersonal environment.
There are a few guidelines when blogging, but it is not rocket science.
You can add posts (just like this one) via your Admin Console and manage comments left by visitors. There are no complicated and unnecessary tools or settings to fiddle with. Of course, you can add images and other media.
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